Recent advertisements of food products (read Maggi, Paperboat, etc) play heavily upon the nostalgia of tastes experienced in our childhood. These are certainly powerful ads, but how far are they able to deliver what they promise?
I speak from personal experience & leave it to the reader to decide whether he/she feels the same way. When I remember the taste of a Frooti or a Maggi from my childhood, the memory includes the sweet taste of freedom, of a special occasion, of eating something different than what I tasted everyday. What I remember is no only the taste, but the happiness associated with it. Same goes for eating a mango or a sugarcane. If someome were to sell me some sugarcane juice now (or Paperboat Aamras, for that matter), the image evoked in my mind includes the days when we used to engage in with those sugarcanes, or when summer storms made mangoes fall from the trees by the dozens.
What they are trying to sell now falls far short of the images these images or advertisememts evoke. I daresay its not in the power of any company or product itself to deliver what is being promised now.
While I appreciate the marketing itself, I feel compelled to wonder:
Whither went the days bygone,
Whither went the sweet smell of the midsummer morn,
Will I ever ever taste that freedom unshorn,
Or must I wait forever in an attempt forlorn?